Comparison of LED large screen and LED light bar screen

LED display has always been the main carrier of outdoor advertising, the publicity effect is obvious, once experienced a period of market explosion. But the problem is that light pollution, benefits, and destruction of urban beauty are killing advertisers’ love for large LED screens. Outdoor advertising is in urgent need of innovation, LED light bar screen survived. So, which is better, LED light bar screen or traditional LED large screen?
The agency’s survey shows that about 70% of the LED outdoor advertising enterprises are in a state of loss, 15% of the revenue and expenditure balance, only 15% benefit, more than 70% of the LED outdoor advertising shows that the vacancy rate is 70% – 80%, and the whole LED outdoor advertising industry is in an embarrassing state.
Why is there such a high vacancy rate on outdoor LED advertising screen?
In addition to the impact of economic recession in recent years, the outdoor advertising market is not active, and the high operating cost of outdoor LED display is not small. It is reported that the outdoor LED large screen itself also needs a huge amount of power, so it is necessary to start the high-power air conditioner to reduce the temperature and ensure the operation. Because of such a huge amount of power, advertising agents often encounter difficulties.
In addition, in recent years, a series of “illegal” and “illegal” traditional outdoor LED large screen outdoor activities have been carried out. Many industry insiders said that with the serious problem of light pollution and the improvement of the city’s overall aesthetic requirements, the approval of outdoor advertising market is becoming more and more difficult in the future, which may lead to the government’s large-scale demolition of outdoor LED large screen. So, does the LED display mean that you will lose the position of “dominator” outdoors? In such an important occasion, led transparent screen, LED light bar screen and other outdoor LED, “new rich” began to set off a new upsurge in the outdoor.
LED light bar screen
Comparison between LED light bar screen and traditional outdoor LED large screen
Compared with the traditional outdoor LED large screen, the product cost of LED light bar screen is slightly higher, but the use efficiency has different performance.
First, compared with the traditional outdoor LED large screen, the LED light bar screen reduces the power consumption, and the light bar screen reduces the power consumption of the air conditioner. The light bar screen has a huge advantage only by using the cost, thus reducing the cost pressure of advertising operators. The shutter design structure of the light bar screen also eliminates the heat dissipation problem on the traditional LED large screen, and reduces the possibility of failure caused by the heat dissipation problem of the display itself.
Second, it is reported that the traditional LED display will seriously affect the appearance of the building like the black wall. At present, it is not only unable to meet the various unique appearance display requirements of some landmarks, but also breaks the overall aesthetic feeling of the outdoor city, so it is easy to remove. The LED light strip screen with the characteristics of miniaturization, modularization and flexible installation is the same as the thin transparent silk fabric hanging on the exterior of the building. The screen is perfectly matched with the landmark. The “black screen” (when not turned on) will not damage the overall beauty of the outdoor building, and can ensure the normal lighting of the application site. According to statistics, in 2016, the total area of China’s modern glass curtain wall exceeded 70 million square meters. Although the market growth of LED light bar screen can be seen as a whole, the actual number of application cases of LED light bar screen is relatively slow. In addition to the extrusion of transparent screen and other products, there are still some problems in self-development. For example, due to the stability and price advantages of products such as waterproof, dustproof performance, product durability, LED light strip screen will definitely usher in a larger market.
Conclusion: the traditional LED screen is slightly behind the LED light bar screen, so it can be easily seen that the LED light bar screen is obviously more in line with the market demand.