In science fiction movies, we often see transparent screens. In fact, the current LED display industry can already achieve this effect. Samsung recently showed two screens. One is fully transparent and the other is made of glass mirror texture. Completely transparent
In science fiction movies, we often see transparent screens. In fact, the current LED display industry can already achieve this effect. Samsung recently showed two screens. One is fully transparent and the other is made of glass mirror texture. The fully transparent display can display some dynamic advertising pictures. The mirror display is used as a virtual fitting room for customers to try on jewelry such as necklaces. Intel provides it with realsense technology. Samsung OLED transparent screen is not the first time. As early as 2012, Samsung demonstrated such products. What is the use of a transparent display screen?
The optical principle of AMOLED is that ITO transparent electrode and metal electrode are used as the anode and cathode of the device respectively. Driven by a certain voltage, electrons and holes are injected into the electron and hole transport layer from the cathode and anode to emit light. Therefore, the material of ITO electrode becomes the key to panel transparency. This screen should be a breakthrough in electrode materials. Therefore, the current effect can be achieved.
What are the uses of transparent screens? At present, the prospect of transparent screen in the consumer level field is not clear. At present, it is mainly used in the business market. This is because although transparent display can be realized, the cost is very high, which is difficult for ordinary consumers to recognize; Secondly, the improvement of application experience brought by transparent display to ordinary users is difficult to be clear. We can imagine that after the laptop or TV screen becomes transparent, there seems to be no real use except occasional surprise.
So what are the prospects of transparent display screens in the business field? Let’s see.
The sales of watches, bracelets and other products have very high requirements for product display effect, especially some luxury brands have strict requirements for the image of retail stores. Transparent screen is very suitable for such occasions. While viewing jewelry, users can also see the information corresponding to the screen. So as to have a clearer understanding of the product. Moreover, these luxury brands also attach great importance to the publicity of their own brand values and stories. If users can receive this information when purchasing products, it is naturally the result that the brand is willing to see.
And if there is no favorite style on site, users can also use virtual images to try on their favorite products. The brand is convenient. You can input the pictures of all products into the system, so that consumers can see the images of each product in the retail store. Just put your hand behind the transparent screen.
In addition to selling jewelry, watches and other products, it is also very suitable to use a transparent display on the vending machine. For vending machines, it is very useful for buyers to display advertising information of products or display some information of products. Vending machines can not only sell drinks, but also sell more products in the future. In developed countries, there are many vending machines, and China also welcomes the vigorous development of the vending machine industry, so transparent display is also very promising in this industry.